Branding
TJ Maxx
New York, 2024
TJMAXX
At McCann NY
Led the design team at McCann NY for TJ Maxx, overseeing the creation of a playful, expressive custom typeface inspired by the brand's logo.
With Matt van Leeuwen.
Typeface development by MCKL.
At McCann NY
Led the design team at McCann NY for TJ Maxx, overseeing the creation of a playful, expressive custom typeface inspired by the brand's logo.
With Matt van Leeuwen.
Typeface development by MCKL.